New research indicates that over 50% of individuals who enroll in a gym do so to address various health conditions, with an impressive three-quarters experiencing an enhancement in their mental well-being through regular exercise.
As the UK witnesses a surge in gym memberships, swimming pool enrollments, and leisure center participations, attributed to New Year resolutions aimed at improving fitness, a survey commissioned by ukactive, a representative body for fitness operators, unveils compelling insights into the motivations and benefits associated with gym attendance.
According to the findings, 55% of gym-goers perceive their membership as instrumental in managing both short- and long-term health conditions. Furthermore, an overwhelming 78% affirm that engaging in gym activities has a positive impact on their mental health and overall well-being. Additionally, two-thirds of respondents (66%) credit exercise with contributing to improved sleep quality.
Huw Edwards, the Chief Executive of ukactive, underscores the growing recognition of the value of physical activity in leading a fulfilling life. He emphasizes the role of fitness and leisure facilities as community spaces crucial for supporting individuals in their health and well-being journey.
Approximately 10.3 million people in the UK are gym members, with a notable surge in enrollments during early January. While becoming more active is associated with long-term benefits, sustaining the habit remains a challenge for some.
Matthew Fagg, NHS England’s Director for Prevention and Long-Term Conditions, acknowledges the enduring benefits of physical activity and its integration into health programs addressing conditions such as diabetes, smoking cessation, and weight management.
Huw Edwards urges government support for the fitness industry, proposing measures such as enabling employers to provide gym memberships or home fitness equipment as tax-deductible perks. He also advocates for VAT reforms, akin to Ireland’s model, to incentivize gym memberships, and calls for business rates restructuring to encourage the establishment of more fitness facilities.
Addressing the disparity in access to leisure facilities and green spaces, Andy Bell, CEO of the Centre for Mental Health, emphasizes the need for equitable opportunities for physical activity.
However, leisure industry analyst David Minton suggests that gyms could enhance their efforts to attract a broader demographic, including individuals outside the age group of 16 to 34, who currently form the majority of gym members. He encourages the fitness industry to adopt innovative approaches in language and marketing to appeal to a wider audience and ensure sustained engagement beyond the initial January surge.
