DUBAI — Silicon Central Mall, a premier shopping and lifestyle destination in Dubai, has unveiled a groundbreaking mental health awareness campaign as part of its corporate social responsibility (CSR) efforts. This initiative marks the mall as the first in the UAE to implement such a comprehensive program aimed at promoting mental well-being, reducing stigma, and fostering a supportive community.
The campaign is designed to enhance individual morale and productivity while making a positive impact on the community. By educating the public on mental health issues, the mall seeks to diminish stigma, encourage open dialogue, and create an environment where individuals feel comfortable seeking assistance.
Shirazul Khan, Manager of Silicon Central Mall, emphasized the significance of the campaign: “Promoting mental health awareness is essential for improving individual well-being, which in turn boosts morale and productivity. Our campaign offers resources, support, and education to foster healthier communities. We are committed to making a meaningful difference through our CSR initiatives.”
Campaign Activities and Partnerships
The campaign features a range of activities and collaborations with leading mental health organizations, including Fakeeh University Hospital and Life Medical Centre. These partnerships enhance the campaign with expert guidance and support, encompassing:
Educational Workshops and Seminars: Providing valuable information and insights on various mental health topics.
Awareness Campaigns: Disseminating information about mental health issues through diverse channels.
Support Groups and Counseling: Offering support and counseling sessions for individuals in need.
Physical Fitness and Wellness Programs: Promoting overall well-being through fitness and wellness activities.
This month, Silicon Central Mall is also introducing “Open Minds,” a psychiatric, counseling, and neuroscience center located within the mall. This new facility provides customers with easy access to professional mental health services in a convenient location.
“We are thrilled to be the first mall to undertake such a CSR initiative,” Khan added. “Our aim is to build a supportive community that prioritizes mental health and well-being.”
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