The Trevor Project has launched a public awareness campaign focused on addressing the growing mental health crisis among LGBTQ+ youth, particularly in rural communities, with the support of The Leona M. and Harry B. Helmsley Charitable Trust. The campaign highlights a new documentary featuring Angie, a Methodist pastor, and her 19-year-old daughter Jubilee, who identifies as bisexual, navigating identity, faith, and family love in Iowa.
The campaign, which spans three years and is funded by a $5 million grant, aims to combat the disproportionately high suicide rates and mental health struggles faced by LGBTQ+ youth, especially in rural areas. LGBTQ+ youth are more than four times as likely to attempt suicide compared to their peers, and rural youth report even higher rates of suicidal thoughts and lower access to mental health care.
Jaymes Black, CEO of The Trevor Project, emphasized the importance of storytelling in reducing stigma and fostering acceptance, especially in rural areas. The short film and campaign are set to run on multiple digital platforms, including TikTok, Instagram, YouTube, and Connected TV channels, ensuring they reach LGBTQ+ youth in targeted rural regions across nine states.
Angie, in the documentary, speaks about the profound impact of accepting one’s child for who they are, stressing the importance of unconditional love and support. The initiative also integrates educational and advocacy efforts alongside the crisis intervention services that The Trevor Project provides.
The campaign, by addressing these critical issues and providing accessible resources, is an essential step in supporting the mental health and well-being of LGBTQ+ youth in rural communities.
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